Joseph media

 The pandemic had a huge negative economic on the UK, with industries such as catering and hospitality suffering the most. However, video games industry thrived throughout the pandemic. The gaming population in the UK increased. In 2020 more than 36million users 34% prefer fighting games over other genres during the global pandemic. almost 91% of respondents in the UK say they love playing solitaire  Animal crossing and the pandemic Video games became so popular in the pandemic because people were stuck in doors and were unable to go out so new people who wouldn't usually play games decided to give it a try to cure boredom of being stuck indoors. Animal crossing became so popular because it allowed people to share an experience with each other and be sociable whilst everyone was stuck indoors. How could people learn about themselves through video games in the pandemic Boredom Routine- structure Escapism- the islands with villager friends is miles away from the drudgery and iso...

 Media language is media communicates meanings to audiences using through forms, codes, conventions and techniques. Things to consider in media language which modes are used in the text- still image, moving image, spoken words, written words which tools are used in each mode- font, camera angles, colour  what meanings and effects to they convey- connotations of media language Camera angles high angle- makes objects look smaller, insignificant or vulnerable in frame low angle- makes objects look more imposing, powerful or dominant in frame birds eye view-  gives a wide view of everything in frame, but makes things look unnatural often used in tv shows such as Stranger things in the opening episode where it is used as the creatures eyes as it looks at its prey. canted angle- off kilter shot used to suggest confusion, disorientation, sleepiness eye level- neutral shot used to make the audience feel like their watching the action unfold and that their part of the scene. semio...

 How media reaches and addresses audiences and how audiences interpret and respond to it. A target audience is the audience media intends to reach with its product. In advertising and marketing it is a group within the target market. Hypodermic needle model Hypodermic needle model is the model that highlights the idea that mass media is like a needle and the ideologies of the media source get injected into the consumer. Psychometrics Albert Bandura Bandura theorises that media can influence people's values, judgement and conduct can be altered by media modelling, representation of aggressive behaviour can be replicated. Bandura carried out a experiment to show this by showing a doll being treated well by a adult to a first group, then showing a second group of young impressionable children a doll being treated badly to see the children's responses. Bandura was correct in theorising that the children shown the aggressive imagery would be aggressive however, there is a flaw with ...

 Stereotype is a characterization of a individual or group that has certain features, they work as symbolic codes and signs. Stereotypes are often generalised and inaccurate. The frequency makes them more accepted in society. Archetype - someone who looks like they act in a manor you would expect Countertype- someone who is opposite to how people see them as Ideology- ideas of someone How the media portray events, issues, individuals and social groups You cannot think about anything in media without thinking about representation. Representation works by enforcing stereotypes, a stereotypes is characterization of an individual or group that has certain features. Work as symbolic codes or signs. They are more acceptable in society due to frequency their used. Barthes, the creator of semiotics, the study of signs, suggests that the values attributed to these stereotypes are not real but are used to reinforce dominant groups in society. Middle-class, educated, white men will always be...

 Nintendo co., ltd , headquartered in Kyoto, Japan, has created franchises that have become household names worldwide. It has sold 5.5 billion games. Estimated value of £55 billion - impressive, yet less than its competitors with Sony and Microsoft, who are large global conglomerates that diversify their income. Animal crossing is the 13th highest selling game of all time. It released to critical acclaim, averaging 90/100 on review aggregator site, Metacritic. Monetization Nintendo originally resisted industry developments in monetization, avoiding the lucrative allure of 'loot boxes' and excessive dlc. Instead , Nintendo generally focused on releasing high quality, bug- free releases. However, recently Nintendo has capitalized on industry trends - they now charge £17.99 for Nintendo online, allowing users to visit other islands in New horizons, or other Nintendo games. Animal crossing released for £49.99 - it included no microtransactions. Players had to wait real time to amas...

 3 stage process of making media products production, distribution, circulation Rupert Murdoch Murdoch owns 1/3 of all UK news Viscount Rother Owns 40% of UK news through the daily mail and General trust A problem that arises through a small group of people like Murdoch and Rother is that their ideals and beliefs trickle down into the news outlets they own meaning there is high amounts of bias in UK press. Both Murdoch and Rother are right wing. conglomerate- Business corporation formed by purchase of other businesses global conglomerate- As above, with businesses with more than one country Horizontal integration- when a company buys rivals, for example Disney buying Pixar Vertical integration- when a company buys other companies that do part of its business- Disney, Buena Vista, Disney plus David Hesmondhalgh- suggests its hard for businesses to predict success so they rely on repitition to generate profit Spotify and Netflix are pioneer companies They changed their markets to be ...

 Media Industry Representation Audience  Industry Language Stage process of media Production, Distribution, Circulation Rupert Murdoch owns approximately 1/3 of UK news Viscount Rother mere owns 40% of UK news through The daily mail and General trust conglomerate- Business corporation formed by purchase of other businesses Global conglomerate- As above, with businesses more than one country Horizontal integration- when a company buys rivals, for example Disney buying Pixar Vertical integration- when a company buys other companies that do part of its business- Disney, Buena Vista, Disney plus Spotify and Netflix are pioneer companies They changed their markets to be subscription and streaming based Most news is owned by a small group of very influential people.