Nintendo and Animal crossing context

 Nintendo co., ltd , headquartered in Kyoto, Japan, has created franchises that have become household names worldwide. It has sold 5.5 billion games.

Estimated value of £55 billion - impressive, yet less than its competitors with Sony and Microsoft, who are large global conglomerates that diversify their income.

Animal crossing is the 13th highest selling game of all time. It released to critical acclaim, averaging 90/100 on review aggregator site, Metacritic.

Monetization

Nintendo originally resisted industry developments in monetization, avoiding the lucrative allure of 'loot boxes' and excessive dlc. Instead , Nintendo generally focused on releasing high quality, bug- free releases. However, recently Nintendo has capitalized on industry trends - they now charge £17.99 for Nintendo online, allowing users to visit other islands in New horizons, or other Nintendo games. Animal crossing released for £49.99 - it included no microtransactions. Players had to wait real time to amass in game currency 'bells' and encouraged players to limit long play sessions. Nintendo has done synergy with other products with other products such as Monopoly and the Super Smash games where all Nintendo IP's can fight each other.

Nintendo is incredibly protective of their first party games. Unlike platforms like steam for pc, where games can be discounted for 90%+, Nintendo games depreciate slowly in value. Discounts on the 'Nintendo store' for games like Zelda and Animal crossing are rarely higher than 20%.The seal of quality represents Nintendo's confidence in its games and it won't let them slip to bargain bucket prices.

Console wars

Nintendo is often seen as separate from the console wars, even if in reality it is still competition. It markets itself as a family friendly company, as seen through the age ratings of its major franchises and advertising. Unlike Sony and Microsoft, it does not compete for being the 'highest power' console with the best graphics and fastest loading times. 

Digital convergence 

The switch is fundamentally a 'hybrid' console - both a handheld and a home console. This is built in digital convergence, as user are able to take home console games and play them on the move. In Japan handheld culture is huge and this convergence helped catapult sales. However, Nintendo is often seen as behind with other digitally convergent features. While Microsoft and Sony have a store for media apps, Nintendo still don't.

Japanese culture of using public transport meant that due to the switch being handheld made it highly attractive. Nintendo consistently outsells Sony and Microsoft in this territory, partly because Nintendo is operating 



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