Industry driving test summary

 3 stage process of making media products

production, distribution, circulation

Rupert Murdoch

Murdoch owns 1/3 of all UK news

Viscount Rother

Owns 40% of UK news through the daily mail and General trust

A problem that arises through a small group of people like Murdoch and Rother is that their ideals and beliefs trickle down into the news outlets they own meaning there is high amounts of bias in UK press. Both Murdoch and Rother are right wing.


conglomerate- Business corporation formed by purchase of other businesses

global conglomerate- As above, with businesses with more than one country

Horizontal integration- when a company buys rivals, for example Disney buying Pixar

Vertical integration- when a company buys other companies that do part of its business- Disney, Buena Vista, Disney plus

David Hesmondhalgh- suggests its hard for businesses to predict success so they rely on repitition to generate profit

Spotify and Netflix are pioneer companies

They changed their markets to be subscription and streaming based

Most news is owned by a small group of very influential people.

Video game industry

Video game industry is a young industry, younger than film and tv. Video games are younger than film and tv, growing through the arcades in 1970's into home consoles in the 1980's and most recently handheld gaming devices.

Consumer game software market was valued at £4.28bn in 2021. It has grown 11.4% in comparison to a £3.84bn total from 2019.

Spend on digital console games reduced by 5.59% to £1.65bn. This is mostly due to lack of huge game releases driving sales , although is still impressive in context of video game sales.Video games regularly outstrip the profits of music, tv and film industries.

Henry Jenkins - Fandom theory

'If it doesn't spread, it's dead'

Memes, fan art, videos, and articles circulated about competition between both franchises, driven by drastically juxtaposing each other. The theory is the idea that fans believe that they are part of the franchise expands the franchise.


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