The big issue

 Total market reach of magazines:

72%/ 32 million

Reach by platforms

37% print

59% digital 

1% computer

50% smartphone

7% tablet


1.The Big Issue is a UK based street newspaper 

2. It was founded by John Bird and Gordon Roddick - inspired by Street News, a newspaper sold by homeless people in New York and was started as a response to the increasing number of homeless people 

3. They first published in September 1991 by Dennis Publishing 

4.Average circulation at 49,026 per issue. It's circulated in the UK, Australia, Ireland, Japan, South Africa, South Korea, Namibia, Kenya, Taiwan, Malawi

5.Vendor sales by people close to homeless or homeless fund the Big Issue

6. It exists to give homeless people a legitimate income to reintegrate into mainstream society worlds most widely circulated street newspaper

7. The Big Issue addresses problems people face in the UK such as immigration, homelessness and cost of living

8.You can buy the Big Issue in person for £4. You can also buy it digitally for £30

9. Slogan 'a hand up not a hand out'

10.It relaunched in 2012 because it felt it needed to focus more on political journalism


The Big Issue is a niche magazine, outside the commercial mainstream. It provides a contrasting example of how media language can be used to construct alternative representations appealing to particular audiences.

During lockdown The Big Issue had to start selling in shops

Big Issue always have either celebrities, politics or societal issues on the front

differences between mainstream Vogue and The Big Issue

- Vogue uses bright attention seeking colours with cover lines on front cover

-Big Issue uses split masthead



intertextuality- referring to another piece of media in yours


71% of Big issue readers are ABC1

43% of readers are AB

Fundamentally Big Issue is against everything that is wrong in society regardless of political leaning.


Political context- The Big Issue is a Apolitical meaning it is politically neutral

Target mission is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions.

Has campaigned on issues such as:

anti-globalization

high energy bills

making the government aware that welfare system doesn't reduce poverty

campaigning for living wage


Ethnic minorities and and women are represented positively when featured. Challenges stereotypes in its representations of excluded groups.



 These covers differ from usual magazine covers as they represent disabilities as well as representing people not being perfect and showing the imperfections in their lives with the footballer living on the streets before playing for England. Most normal magazines would put a happy celebrity showing a glamourous lifestyle.



The Big Issue uses a known figure to emphasize people with less of a voice in society. The use of him trying to find fulfillment trying to bring people worse off to try and find the good in life and not let issues dictate the rest of your life.  



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