Joseph media

 First 3 adverts that come to mind Man on the moon advert Jet 2 advert Gillette advert Advertising is the process of making a product known/ liked and trusted by its market Marketing covers all aspects of getting the product to market - the research into your audience, branding knowledge, pricing etc. Advertising is just a section of marketing Jet2- song Gillette- song Go compare- humor song All banking services- Christmas advert Coke- community Pepsi- song John Lewis-  Lidl- Aldi-  What to look at in advert media language Representation- which social groups are being presented Audience- who is it aimed at 1.In 2019 the GVA generated by UK advertising was £17 billion 2.In 2019 the UK advertisers spent roughly £1.3 billion on print advertising 3.UK digital ad spend £16.5 billion in 2019 Codes and conventions -Conventions of body products -Glamourous model celebrity -Posed in a naturally beautiful position -Instruction info about product  -Big scientific descriptions -...

 Video games are younger than film and tv, growing through the arcades in 1970's into home consoles in the 1980's Consumer game software market was valued at £4.28bn in 2021. It has grown 11.4% in comparison to a £3.84bn total from 2019. Spend on digital console games reduced by 5.59% to £1.65bn. This is mostly due to lack of huge game releases driving sales , although is still impressive in context of video game sales. Video games regularly outstrip the profits of music, tv and film industries. Henry Jenkins - Fandom theory 'If it doesn't spread, it's dead' Memes, fan art, videos, and articles circulated about competition between both franchises, driven by drastically juxtaposing each other. The theory is the idea that fans believe that they are part of the franchise expands the franchise.

 Hypodermic needle model Bandura wanted to test how much human behavior is learned from the actions of others. He did this by putting children aged 3-5 in a room with a adult that would act aggressively towards a toy and a second group with a adult that would not be aggressive to test the theory that watching violence purges people of their aggression what he found was that children that watched the adult being aggressive copied their actions. The floors with Bandura's test are that the test was only on children aged 3-5 and children at that age are highly inpresionable and results could be very different if older children or adults were used in the test. Uses and Gratification theory This theory suggests you have control over what you see in the media Surveillance- Educations through media Personal ID- Personal relationships- Relationships between you and fictional characters Diversion-Using media as a diversion from the real world The advert injects the idea of coke bringing peop...

 Imagine 5 people Scottish person Wearing a Quilt with red hair and a bushy beard. Bagpipes, Iron Bru. An avid computer gamer Basic clothes, over weight, acne, likes games, dislikes going outside French person Wearing black and white top with a beret, Everything French, hates everything that isn't French A sinister bad guy Bald head, facial hair, wearing all black A successful businessman A tailored suit with a clean shaven face and a new hair cut What is Representation How the media portray events, issues, individuals and social groups You cannot think about anything in media without thinking about representation. Representation works by enforcing stereotypes, a stereotypes is characterization of an individual or group that has certain features. Work as symbolic codes or signs. They are more acceptable in society due to frequency their used. Barthes, the creator of semiotics, the study of signs, suggests that the values attributed to these stereotypes are not real but are used to ...