Media language

 Hypodermic needle model

Bandura wanted to test how much human behavior is learned from the actions of others. He did this by putting children aged 3-5 in a room with a adult that would act aggressively towards a toy and a second group with a adult that would not be aggressive to test the theory that watching violence purges people of their aggression what he found was that children that watched the adult being aggressive copied their actions.

The floors with Bandura's test are that the test was only on children aged 3-5 and children at that age are highly inpresionable and results could be very different if older children or adults were used in the test.

Uses and Gratification theory

This theory suggests you have control over what you see in the media

Surveillance- Educations through media

Personal ID-

Personal relationships- Relationships between you and fictional characters

Diversion-Using media as a diversion from the real world

The advert injects the idea of coke bringing people together through the hypodermic needle model showing that it brings families and generations together.

Armani code homework

Media language has been used to great affect with a shot of the upper of the man and woman with the city lights in the background to talk to the consumer and tell them if you use Armani code, you're above the rest. The use of the man wearing a suit suggests it's a highly premium product and the use of the suit would be used to suggest this to the consumer as well as suggesting that that is what you would look like if you wore the Armani product. The shot directing the watcher's attention to the man’s face suggests that wearing Armani will make you the center of attention. In combination with the shot the positioning of the man and woman, facing away but slightly facing towards each other implies a sense of connection, suggesting the fragrance can further enhance personal allure.

Furthermore, the advert use of color contrasting between a dark background and a highlighted product draws attention to the cologne bottle, making it a focal point. The dark background suggests nighttime elegance, enhancing the luxurious feel of the fragrance. The styling of the bottle gives it a modern appearance appealing to customers that value a contemporary style and the large text naming the product integrates the brand visually reinforcing brand recognition. These elements work together to promote the values of elegance and modernity and strong brand identity.