Videogame industry context

 Video games are younger than film and tv, growing through the arcades in 1970's into home consoles in the 1980's

Consumer game software market was valued at £4.28bn in 2021. It has grown 11.4% in comparison to a £3.84bn total from 2019.

Spend on digital console games reduced by 5.59% to £1.65bn. This is mostly due to lack of huge game releases driving sales , although is still impressive in context of video game sales.

Video games regularly outstrip the profits of music, tv and film industries.


Henry Jenkins - Fandom theory

'If it doesn't spread, it's dead'

Memes, fan art, videos, and articles circulated about competition between both franchises, driven by drastically juxtaposing each other. The theory is the idea that fans believe that they are part of the franchise expands the franchise.



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