Advertising

 First 3 adverts that come to mind

Man on the moon advert

Jet 2 advert

Gillette advert


Advertising is the process of making a product known/ liked and trusted by its market

Marketing covers all aspects of getting the product to market - the research into your audience, branding knowledge, pricing etc. Advertising is just a section of marketing

Jet2- song

Gillette- song

Go compare- humor song

All banking services-

Christmas advert Coke- community

Pepsi- song

John Lewis- 

Lidl-

Aldi- 


What to look at in advert

media language

Representation- which social groups are being presented

Audience- who is it aimed at


1.In 2019 the GVA generated by UK advertising was £17 billion

2.In 2019 the UK advertisers spent roughly £1.3 billion on print advertising

3.UK digital ad spend £16.5 billion in 2019


Codes and conventions

-Conventions of body products

-Glamourous model celebrity

-Posed in a naturally beautiful position

-Instruction info about product 

-Big scientific descriptions

-Very shiny and bright setting

-Always shows picture of a product

- Feminine and natural shades

-Men always making eye contact

-Handsome male models

-Darker colours for men

-Aspirational marketing

Rule of thirds

Your eyes will focus on the top left corner first, then move to the top right, down to the bottom left and to the bottom right in a Z shape. Adverts are designed to play off this.

Body product macro context

The personal hygiene market size was valued at $64.4 billion in 2021 and is expected to grow at a rate of 5% a year. Revenue in the beauty and personal care market amounts to $571.1 billion in 2023. The market is expected to grow 3.80% annually. Personal hygiene products played a key role in the fight against covid-19  and the sectors sales remain elevated as hyper hygiene-conscious has not subsided. Rising inflation has increased the value of the market. By 2023 37.5% of revenue was gained from online sales.       

                                                  



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