Joseph media

 Historically, Dove has represented women in their adverts as very glamorous and conventionally attractive with a very feminine look. They are often show bathing but wearing lipstick, eye shadow and nail polish. In 2002 Dove rebranded and did research and found that most women do not describe themselves as beautiful and 68% think they are average and believe that media creates unrealistic beauty standards that makes women feel worse about themselves. With this data Dove created the campaign called 'Real Beauty' by using normal people in their advertising to highlight the problems with hyper reality that them moved towards the 'evolution' campaign to show the world that they are being lied to by the beauty industry. Final thoughts Dove challenges beauty standards that are created and blown out of proportion by the beauty industry. The 'good mother' stereotype Over many years , the media has constructed a societal stereotype of the mother as a woman who cooks, cle...

 What is LFTVD long form television dramas narrative based Extended storylines across episodes and seasons complex characters that develop over time High production values Often distributed via streaming platforms both Lupin and Stranger Things designed for binge-watching appealing to both national and international audiences

LFTVD trial Q3  What was good The Lupin section was good Real world links good details from the shows  strong ideas what needs to improve Always link back to the question -what does social context mean? -Historical? Where is the media language? Introducing a theorist You are applying the theorist to the academic text- they are not using the theory Signaling context Give yourself credit when you discuss context Consider an explicit sentence starter to cue the examiner to your context Politically Stranger Things reflects the election and the MAGA campaign from Donald Trump during 2016 Lupin represents the colonial melancholia of France throughout the first episode with the prejudice from traditional French people towards the immigrants and minority groups. Karen wheeler is shot in a cut to a low angle of her in a doorway positioning her in a position of power over the main characters. The establishing ariel shot of the Louvre  A tracking shot of Lupin walking through the Ba...

- Bold red writing to drive people towards the poster - Sad and worried looking faces to make you feel sorry  - Highlights how many are on the verge of homelessness - Trying to stop the stereotype that homeless people did it to themselves -Mix of genders and ethnicities non of them reflect the stereotype of a homeless person. - Same style different scenario- highlights the different ways people can have housing problems - Close up camera shot- allow us to see the  serious expressions and vulnerability. Likely to feel sympathetic to those that seem real - Text position- The writing over their face ' written on their face'. The emotive nature of the blunt language highlights the difficult predicament. - Structure-smaller white font emotive declarative followed by a short promise 'We can help' reassuring - Dual message- ad for those in need to get them to search for support, but also to raise awareness to the public.  

 whats new Live action Snow White -low quality/ effort -Disney relied on the name power of the animated film -Story didn't follow the original narrative -Disney consistently making live action adaptation Netflix 325million subscribers Disney plus has 131.6 million subscribers Squid game (highest viewed non-English show on Netflix) season 2 has over 126 million views Netflix has updated its Warner Bros bid to an all cash offer Netflix updates Warner Bros bid to all-cash offer - BBC News Marvel continues plan for expanding the universe with phases Stunt casting of Robert Downey Jr as Dr Doom Cinema industry consists of 5 major production companies shang chi debut 1973 Sony bought the character spider man for $10 million Rejected all characters for $25 million

 Level of gamers like casual,core and hardcore can interact with games in different ways. Users can use video games in order to display their social and political ideologies to the world Gamers/ prosumers use games to create their own content Essay structure  short introduction with macro industry facts/ overall argument 2-3 paragraphs that target macro and case study Examples Player choice and agency in video games can be seen through Minecraft where you are given a sandbox world where you are in full control and are able to do whatever you want to. Furthermore, Animal crossing New Horizons allows you to customize your character and their features as well as the island you are given Explain how audiences can use video games in different ways + economic and social contexts Audiences may choose to use video games in different ways to appeal to their style of play and preferences that may go against the typical way the game is set out to be played. However, some games embrace th...

 How do video game producers aim for as wide a target audience as possible? Refer to the wider industry and Animal crossing in your answer. Video game producers aim for as wide a audience as possible to maximise sales. This is done by making a game more accessible to a wider audience that may not be as accustomed to video games this is done in Animal Crossing: New Horizons through slowing down the pace of the game as well as simplifying tasks within the game. In terms of the wider industry