Greg James
Had previous experience on the 4-7pm drivetime show and the Switch show focused on the younger audiences.
Greg James shares his love for radio and says how much of a privilege it is to work on Radio 1
Web 2.0
The idea that the internet has different versions
No longer just a stationary platform and allows users to create and share their own content on a shared platform
Why is the Radio 1 breakfast show successful
Famous guests
Host
Returning audiences
Interactive for listeners
Recognizable games
5 days a week Monday to Friday
Background entertainment
Trendy music, variety
News included
specials (Christmas holidays)
Relatability
Interaction away from radio
Range of music popular with 15-29 year old
Negatives of Radio 1
Clear restrictions in place due to the BBC being a PSB
Often 'safe' and can be slow to change with no pressure from shareholders or advertisers
Can be less popular than commercial stations which are more popular
1.4.6 million
2.400,000
3.39
4. Opened up about his mental health
5. Claimed to the success being because of the listeners
6. Bob says that Greg James brilliant brining something new
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