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Audience driving test summary

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 How media reaches and addresses audiences and how audiences interpret and respond to it. A target audience is the audience media intends to reach with its product. In advertising and marketing it is a group within the target market. Hypodermic needle model Hypodermic needle model is the model that highlights the idea that mass media is like a needle and the ideologies of the media source get injected into the consumer. Psychometrics Albert Bandura Bandura theorises that media can influence people's values, judgement and conduct can be altered by media modelling, representation of aggressive behaviour can be replicated. Bandura carried out a experiment to show this by showing a doll being treated well by a adult to a first group, then showing a second group of young impressionable children a doll being treated badly to see the children's responses. Bandura was correct in theorising that the children shown the aggressive imagery would be aggressive however, there is a flaw with ...
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 80's list -Tears for fears - 1984 recession - bad fashion -Arcades - Good music - Cold war - Berlin wall fell -children cartoons -microwaves -home exercise -MTV -Spielberg -Ghostbusters -Bright colors -Consumerism -Video killed the radio star- first MTV video -Thriller music video -Rise of Yuppie culture -Cocaine -Cable goes mainstream -HIV/AIDS -Space program -war on drugs -tense relations with Iran -tax cut and reagonomics -console gaming -1985 IBM first pc -Pollution -John Lennon killed  What unites IT and E.T -children -friendship -mystery -bullies -high school -unknown
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Representation

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 Imagine 5 people Scottish person Wearing a Quilt with red hair and a bushy beard. Bagpipes, Iron Bru. An avid computer gamer Basic clothes, over weight, acne, likes games, dislikes going outside French person Wearing black and white top with a beret, Everything French, hates everything that isn't French A sinister bad guy Bald head, facial hair, wearing all black A successful businessman A tailored suit with a clean shaven face and a new hair cut What is Representation How the media portray events, issues, individuals and social groups You cannot think about anything in media without thinking about representation. Representation works by enforcing stereotypes, a stereotypes is characterization of an individual or group that has certain features. Work as symbolic codes or signs. They are more acceptable in society due to frequency their used. Barthes, the creator of semiotics, the study of signs, suggests that the values attributed to these stereotypes are not real but are used to ...
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