script to screen film making process
development- ideation, script writing, script completion
pre production- pitching to producers
production-
post production-
distribution-
Film production
The cinema has evolved from black and silent films edited by physically cutting film strips to 3D digital content spliced together on computers.
How are films advertised
trailers, posters, billboards, hire people to do things, social media, side of busses, pop ups/ events, talk shows, interactive, premiers
above the line- you know their advertising to you
below the line- you may not be certain if their advertising to you
Since the invention in late 1880s film making was a long and challenging thing. But with the invention of new technologies film making evolved with things such as CGI allowing film makers to make more realistic grass than grass in real life. Nowadays films talk on vocal points of our society. Furthermore, the inclusion of different different races more in films allows more people to project onto characters. Films dropped into the lowest amount of cast diversity in recent times in 2011 with 11% but now it is up to 28%. Now you can pay to see a movie at the cinema in advance online and even watch movies from the comfort of our own homes without having to go to the cinema to watch a film.
Over the years the way of film production, amount of diversity and the way you watch films have changed massively to be higher in quality and more inclusive.
New methods of marketing
now less of a distinction between 'above the line' marketing and word of mouth 'below the line' methods. Digital technology has changed the game- are you noticing the similarities with the game industry again?
Streaming services like Netflix, Now TV and Disney+ have made a huge difference in a short period of time.
Movies rely on people going to the cinema and buying tickets where as home streaming services are more comfortable, people mostly choose convenience of streaming services.
Historically, the film industry hasn't always struggled in times of economic crisis. In fact, the escapism associated with going to the cinema
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