PlayStation homework

Brief history

Ken Kutaragi when attending a Sony presentation at their research center in 1984 was amazed by their system G which was a workstation that provided broadcasts and 3-D computer graphics in real time.

Kutaragi noticed Nintendo's NES poor sound quality and persuaded Sony to make a stronger sound chip for Nintendo's SNES.

Sony didn't want to get involved in gaming but attempted to make a deal with Nintendo that they would make a CD-ROM attachment for the SNES making it the most powerful console and it would be marketed as a separate console but Nintendo declined.  

Due to frustration with Nintendo Sony started development of the first PlayStation that was released on the 3rd of December 1994 in Japan.

Due to the success of the console Sony continued to produce PlayStations and to this day there has been four more consoles PlayStation 2, PlayStation 3, PlayStation 4 and PlayStation 5.

The PlayStation 2 was the most successful console of all time due to the multifunctional aspect of it having a disc drive allowing it to play DVDs and has sold 158 million copies.



 popular games

god of war, marvel spider- man, ghosts of Tsushima, Red dead redemption 2


Brand focus

PlayStation brand focus is to 'push the boundaries of play' and that PlayStation must be the best place to play games. They also aim to fill the world with emotion, through the power of creativity and technology.

Key competitors

Nintendo, Xbox

Target audience

PlayStation have a diverse base audience ranging from casual to hardcore gamers. However, their key target audience is men aged from 18-35 with them making up 60% of the user base.

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