Brand image

 nirvana brand image

lots of energy and movement

alternative culture- long hair, costume, mix of facial expressions

grunge

don't care what they look like

anti-mainstream


Ariana Grande

music icon

80's bright colors

conventionally attractive women

eye contact

objectifying men


Snoop dog and Dr Dre

money/wealth

lifestyle- party

women- mysoginistic viewpoint of women


Emeli Sande

against gender stereotypes

pride

serious

good and evil

strength

shadows suggest moral conflict


about:

In 2009 featured on Chip's debut single Diamond rings

In 2010 signed her first major record deal



Semiotics- the study of symbols and signs and what they mean


Set in London


Heaven by Emeli Sande

Set in Bethnal green in London, very working class area

Uses mid shots, close shots to give a intimate feeling

Directed by Jake Nava they well known and established director

Introduced to Emeli first with dual tone affect

woman wearing red walking down stairs symbolizes hell  heaven vs hell

Introduced to people around London

contrasting between being inside and outside- what do you keep inside vs what you let out

Use of vintage lighting to age

Use of wings on wall to symbolize fallen angel- symbolism of people doing something bad

crucifix and dark lighting- symbolizes darkness and hell- the two sides of people

Another reference to fallen angels choosing to do the right thing

urban vs rural

'fear is your only god' people are controlled by fear

shot of man under bridge in darkness- he is choosing the dark over the light

shots of young people highlighting their innocence 

light trying to shine through the darkness

angel wings on back symbolism of fallen angel

man carrying a cross suggesting people all carry their own problems

dump of a lighter and other things showing the temptation of the darkness

Shows her turning away from evil at the end


Best selling British album of 2012

sang at Olympics opening and closing

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