Radio contexts

 Political

The Sun agrees with Boris Johnson to remove the TV license as it is a right leaning newspaper

People want rid of the TV license fee as they see it as outdated. This is because right leaning people are

Cultural

Listening to linear radio is no longer part of youth culture in the way it used to be in the hey-day of  Radio 1.

Increasingly digital audiences prefer user generated content- furthermore they expect to have more control of what they listen to.

Popular music and youth culture are traditional seen as having lower culture status than other content making it harder for breakfast show to meet obligations to provide culturally important content.

The graph shows each age range and how much radio they are listening to along with what they like to listen to on the radio. 

BBC's target audience listens to the radio the least

Economic

Falling listeners hurts most radio institutions because they are commercial

PSB are free from the pressure of ratings driven advertisement but need to compete to for listeners to show their still relevant.

Some commercial radio stations say BBC radio have an unfair advantage

The BBC can cross promote across its media platforms

The BBC can continue to invest even though listeners are falling

BBC radio 1 target audience 15-29 are digital natives and are listening to less radio

According to RAJAR (Radio Joint Audience Research) audience figures have dropped by 15% in 16-25

  

A show may reject a audience to bring controversy around the show to get people talking about it attracting them to the show to see why it's so controversial.