Distribution and Exhibition

 Marketing is part of a franchise

Marvel puts characters in the opening logo, this is a good way to market other properties. As new characters are added the logo changes.

Marvel marketing

- A guide to their characters

- TV adverts

- Talk shows

- soundtracks

- posters


Marvel used different posters as they want to keep the advertising fresh in people's minds. If they were to use the same poster for everything 

Because of COVID, it had a shortened theatrical window.


Shang chi was received well by critics and movie goers earning earning $90 million dollars in the first weekend.

Shang chi did not get received well in China

Cretton is still attached to Shang chi 2

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